“A good domain name is easy to remember. A great domain name is hard to forget.” So says Rick Schwartz, a successful domain investor. easyaspie.com is a great domain name because it is a common idiom in the English language.
Even better, it is used in a great marketing program. Pie Insurance sells workers compensation insurance. A business buys workers comp insurance about once a year. If you are selling it, you have to be in the customer’s mind on the one day of the year they renew an annual policy. You have a humorous advertisement where the character is hit with a pie in the face for renewing insurance without getting competing rate quotes. Plus you have the hard to forget domain name (easyaspie.com). Many businessmen who get a renewal notice for workers comp insurance will remember the pie in the face feeling of overpaying for insurance and the place to go to get another quote.