Email is the Best Way to Communicate with Your Customers

Most business people want to use the Internet to sell their products and to maintain contact with their customers. Having a web site is, of course, important. Yet a web site only works when people come looking for you. It is a good idea to have a way to reach out and initiate contact with your customers and prospects.

Many people use social media, such as facebook or twitter. A common tactic is to offer a discount or free product to people who “follow” your company on social media. Then you can reach your followers with important news and offers about your products. Actually a mailing list of the email addresses of interested people is the most valuable marketing media. Just take a look at the 5 Reasons Email Crushes Social Media

The name and email address of a person who wants to receive communications from you are more valuable than a social media follower.  Email vs. Facebook: Which Is More Valuable to Marketers

Now two warnings: I have unsubscribed from many email lists even though I was interested in their product because they sent me too many emails with too little value for me. Maybe you should send one email a month. After all it is an extraordinary privilege to get the attention and time of your important customers. More importantly, every email should give something of value to the customer, every email, without fail. As soon as a prospect subscribes to your email you should send a thank you email with a discount coupon. Then you should wait before you bother them again.

The thing of value in you email does not have to be a “price off” offer. It can be valuable advice. You are an expert in your business field, spread a little bit of your knowledge to the people who make your paycheck possible.

How do you acquire an email list? If you have a Managed WordPress business site, you can add the free Email Subscribers plugin that allows visitors to your site sign up for future email newsletters. It even helps you create a newsletter to send to your subscribers.

With Email Marketing you can add email list creation, management, and operation to any web site and even manually add customers and interested people to your list. You could ask at every sale “would you like to receive emails when we have discounts or new products?”

Our products cannot be used to spam people who do not want to hear from you. You want to use your own custom domain in business email. Simply seeing your business name in every email is a marketing and brand building step.